ADVERTISING, MARKETING & PRODUCT STRATEGY

Social Media Consultant

Are you in need of a social media consultant? Look no further—I’m here to provide expert guidance tailored to your business, regardless of its size.

Clients Past & Present

Connect to Your Audience with Social Media

Social media is an indispensable tool for businesses to connect with their target audience, build brand awareness, and drive meaningful engagement. However, navigating the ever-changing landscape of social media platforms can be daunting and time-consuming.

 

With years of experience and a deep understanding of social media marketing strategies, I am here to guide you every step of the way. Together, we will create a tailored social media strategy that aligns with your business objectives and resonates with your target market.

social media consultant holding phone and looking at instagram

Social Media Landscape in Ireland

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In the ever-evolving world of social media, it’s crucial for marketers and businesses to stay up to date with the latest trends and statistics. According to Datareportal.com, Ireland has 4.99 million internet users, accounting for 99% of the population (data as of January 2023). Among them, 79.8% are social media users, presenting significant marketing potential!

 

In Ireland, social media usage has seen significant shifts recently. Facebook, although still dominant, has experienced a decline in daily usage. However, it remains a powerful platform for reaching and engaging with target audiences. Instagram, on the other hand, has gone from strength to strength, with more than half of Irish adults using it. By placing a focus on video content, Instagram has become one of the most popular social media platforms in Ireland. 

Another notable contender is TikTok, witnessing massive growth and becoming a go-to platform for reaching young people. With its unique algorithm and viral trends, TikTok presents opportunities for businesses to create captivating content and even go viral.

 

Meanwhile, Twitter has seen declines in usage and faces challenges related to user fatigue and toxic culture. In terms of messaging apps, WhatsApp and Facebook Messenger reign supreme in Ireland. Overall, Meta (formerly Facebook) dominates the social media landscape, but the rise of TikTok poses an ongoing challenge for its dominance, particularly among younger demographics. As a marketer, it’s essential to adapt strategies and explore the potential offered by these platforms to effectively reach and engage with your target audience.

IPSOS social media consulting tracker for ireland
What I Do

Social Media Consultant Services

Malt and Mash Digital Marketing Services​ Ireland Diagram of Work Approach

As your dedicated social media partner, I will work closely with you to understand your unique business needs and develop a customised approach that sets you apart from the competition. With my expertise and your vision, we will transform your social media presence into a powerful marketing asset that drives growth and delivers tangible results.

You can read more this process outlined below on my digital marketing process page. 

Step 1: Market Research and Analysis

Step 2: Understanding Your Business, Goals, and Vision

Step 3: Identifying and Reaching Your Target Audience

Step 4: Assessing Competitors and Adapting

Step 5: Evaluating Resources and Budget

Step 6: Designing an Effective Customer Journey

Step 7: Prioritising Actions for Quick Wins

Step 8: Defining Objectives and Setting Key Performance Indicators (KPIs)

Social Media Strategy

01

Crafting a customised roadmap to help you achieve your social media goals and maximise your online presence.

Setup & Optimisation

02

Establishing and optimising your social media profiles across various platforms to ensure consistency and professionalism.

Content Creation & Curation

03

Creating engaging and compelling content that captures the attention of your audience, sparks conversations, and builds brand loyalty.

Community Management

04

Building and nurturing a thriving online community by actively engaging with your followers, responding to inquiries, and fostering meaningful interactions.

Social Media Advertising

05

Implementing targeted advertising campaigns to expand your reach, drive website traffic, and generate qualified leads for your business.

Analytics and Performance Tracking

06

Use powerful analytics tools to monitor the performance of your social media campaigns, measure success, and make data-driven decisions for continuous improvement.

Social Media Influencer Partnerships

07

Forming partnerships with social media influencers who align with your brand values and target audience to amplify your brand message and reach a wider audience.

Need a Social Media Consultant? Get in Touch Now!

Common Questions I Receive About Hiring a Social Media Consultant

Companies need a social media consultant for several reasons. Social media has become an integral part of marketing strategies, and a consultant can help businesses navigate the complexities of this ever-changing landscape. Here are some key reasons:

  1. Expertise: Social media consultants are professionals who specialize in understanding social media platforms, trends, and strategies. They can provide valuable insights and guidance to maximize a company's social media presence.
  2. Strategy development: A social media consultant can develop a tailored social media strategy aligned with the company's goals and target audience. They can create a roadmap to reach and engage the right audience effectively.
  3. Time and resource management: Managing social media accounts can be time-consuming, especially for small businesses or companies with limited resources. A consultant can handle the day-to-day tasks, content creation, scheduling, and monitoring, freeing up valuable time for the company.
  4. Stay ahead of the competition: Social media consultants are well-versed in the latest trends and best practices. They can help a company stay ahead of the competition by implementing innovative strategies and leveraging emerging platforms.
  5. Crisis management: In the event of a social media crisis or negative publicity, a consultant can provide guidance on handling the situation effectively, mitigating any potential damage to the company's reputation.

 

Selecting the right social media consultant is crucial for the success of your business. Here are some factors to consider when choosing a consultant:

  1. Experience and expertise: Look for a consultant with relevant experience in your industry and a track record of successful social media campaigns. They should have a deep understanding of various social media platforms, tools, and best practices.
  2. Portfolio and references: Ask for examples of their previous work, including case studies and client references. Review their portfolio to assess the quality and effectiveness of their social media strategies.
  3. Understanding of your business: A good consultant should take the time to understand your business objectives, target audience, and industry. They should be able to tailor their approach to meet your specific needs and align with your brand's values.
  4. Communication and collaboration: Effective communication is key when working with a consultant. Ensure they have good communication skills, are responsive to your queries, and are willing to collaborate with your team.
  5. Pricing and contracts: Discuss the consultant's pricing structure and contract terms upfront. Consider your budget and the scope of work required to find a consultant whose services align with your financial capabilities.

A social media consultant's role can vary depending on the specific needs of the business. However, their responsibilities generally include:

  1. Strategy development: Creating a customized social media strategy aligned with the company's goals and target audience.
  2. Content creation: Developing engaging and relevant content for social media platforms, including text, images, videos, and infographics.
  3. Account management: Managing social media accounts, including scheduling and publishing posts, monitoring engagement, and responding to comments and messages.
  4. Audience analysis: Conducting research to understand the target audience's preferences, demographics, and online behaviour to optimize content and targeting.
  5. Analytics and reporting: Monitoring social media metrics and analysing data to evaluate the effectiveness of campaigns. Providing regular reports with insights and recommendations for improvement.
  6. Trend monitoring: Staying updated on the latest social media trends, algorithm changes, and industry best practices to implement innovative strategies.

The cost of hiring a social media consultant can vary depending on various factors, including their experience, expertise, and the scope of work required. Some common pricing models include:

  1. Hourly rate: Social media consultants may charge an hourly rate for their services, which can range from €50 to €250 or more, depending on their level of expertise.
  2. Monthly retainer: Many consultants offer monthly retainer packages, where they provide ongoing services for a fixed monthly fee. Retainer fees can range from €500 to €5000, depending on the consultant's experience and the services included.
  3. Project-based pricing: For specific projects, consultants may offer a fixed price based on the scope of work, deliverables, and expected timeline. Prices for project-based work can vary significantly depending on the complexity and duration of the project.

Social media consultants offer a range of services to help businesses enhance their social media presence and achieve their marketing goals. Some common services provided by social media consultants include:

  1. Social media strategy development: Creating a comprehensive strategy tailored to your business goals, target audience, and industry.
  2. Content creation and curation: Developing engaging and relevant content, including text, images, videos, and other multimedia formats.
  3. Social media account setup and optimization: Setting up or optimizing social media profiles to ensure they are fully utilized and aligned with your brand.
  4. Community management: Engaging with your audience, responding to comments and messages, and building relationships with followers.
  5. Social media advertising: Planning and implementing paid advertising campaigns on social media platforms to reach a wider audience and drive conversions.
  6. Analytics and reporting: Tracking and analysing social media metrics to measure the effectiveness of campaigns and provide data-driven insights.
  7. Influencer partnerships: Identifying and collaborating with relevant influencers to expand your reach and amplify your brand message.
  8. Training and workshops: Providing guidance and training to your team members on social media best practices, tools, and strategies.