Get a full 360 view of where your traffic comes from to who purchases what and how much they spend with my Google Tag Manager & Google Analytics for WooCommerce setup package. Push data layers on your site to record enhanced ecommerce data in Google Analytics, which you can use to see the real value of your channels and marketing.
Track more than just the standard data in Google Analytics. I will install Google Tag Manager on your site so you can get the most out of WooCommerce and Google Analytics leveraging dataLayers.
This Google Tag Manager & Google Analytics setup will allow you to see:
- Where users came from and the revenue performance of each channel
- Sessions with product views
- Add to cart recording
- Sessions with checkout
- Transaction value
- Product performance reports
Why Set Up Enhanced Ecommerce Tracking in Google Analytics for WooCommerce?
It gives you a much better picture of which online marketing channels are performing, and which aren’t. The example below shows the acquisition report in analytics which will now have revenue data. It can allow you to see exactly which campaigns and channels drive sales.
What Are Data Layers?
The data layer connects your website with your Google Tag Manager container and will let you fire tags on certain special conditions. Each data layer contains a list of key-value pairs. A key-value pair is basically just two values, one of which is the key and the other is the value. For example when the order complete data layer fires one of its keys will be subtotal. The value for this key will be your transaction value, excluding tax and shipping.
You can then use this value in Google Tag Manager to populate the revenue in Google Analytics.