PPC Consultant

PPC stands for Pay-Per-Click. It refers to an advertising model where you only pay when someone clicks on your ad, driving traffic to your website. Unlike organic traffic from SEO, PPC provides instant visibility and allows you to test different keywords and strategies.

The cost of PPC campaigns varies depending on several factors, including the competitiveness of keywords, industry, and targeting options. The bidding system is like an auction, where the price you pay per click depends on how much competitors are willing to bid. Financial industry keywords, for example, can be more expensive than consumer product keywords.

I always recommend starting with a smaller budget than your planned budged which allows us to test, optimise, then increase spend where we see results.

PPC management costs depend on factors such as the consultant's experience, the size of the company, and the client's ad spend. Consultants may charge an hourly rate, a retainer fee, a percentage of ad spend, or performance-based pricing.

When it comes to pricing, PPC consultants typically offer different one of the following options:

Per Hour: Hourly rates can range from €100 to €250, depending on the consultant's experience and whether they work independently or as part of an agency.

Project Base/Retainer: Some consultants prefer to work on a project basis, setting up the account, handling technical aspects, and charging a monthly retainer fee. The price can vary depending on your ad spend and the level of attention your account requires.

Percentage of Ad Spend: Larger agencies often charge a percentage of your total ad spend to ensure continuous monitoring and optimal performance. Expect to pay between 15% and 20% of your ad spend.

Performance Based: Some consultants offer performance-based pricing, where they are compensated based on the leads generated or even receive a profit share. This approach aligns the interests of both the company and the consultant.

To stay up-to-date with the rapidly evolving PPC industry, I follow renowned PPC resources that provide valuable insights and strategies. Some recommended resources include Wordstream, PPC Hero, and Smarter Insights, which offer beginner guides and free educational materials.

As a dedicated PPC consultant, my focus is on driving revenue and achieving the best ROI for my clients. I specialise in helping small and medium-sized enterprises and new businesses establish successful PPC campaigns. If you're ready to take your PPC efforts to the next level, book a consultation with me today.

Here are some examples of search and display paid advertising strategies I can assist you with:

Customer Journey Mapping: Understanding your customers' path to conversion is crucial for effective PPC campaigns. I will help you identify touch points, optimise ad placements, and improve conversion rates.

Technical Setup and Pixel Implementation: Setting up the necessary tracking pixels and ensuring proper implementation is vital for accurate campaign tracking and measurement.

Audience Targeting Plan: Creating a well-defined audience targeting strategy is key to reaching the right customers with your ads. I will help you identify relevant demographics, interests, and behaviours to maximise your campaign's impact.

Campaign Management: I will handle various aspects of campaign management, including keyword research, competitor analysis, ad copy creation, bid management, negative keyword and audience implementation, A/B split testing, script implementation for automation, and more.

Landing Page Design: Optimising your landing pages is crucial for driving conversions. I will work with you to create engaging and high-converting landing pages that align with your PPC campaigns.

Conversion Rate Optimisation: I will analyse your campaign performance, identify areas for improvement, and implement strategies to increase your conversion rates, ultimately maximising your return on investment.

Reporting and Analysis: Regular reporting and analysis are essential to track the effectiveness of your PPC campaigns. I will provide you with comprehensive reports and actionable insights to make informed decisions and drive continuous improvement.