SEO Audit and Update
Marathon Group
Background
The integration of SEO and content strategy has become essential, as valuable content hosted on your website is more likely to boost backlinks, authority, and search engine rankings.
In today’s digital landscape, basic technical SEO is a fundamental requirement for maintaining a high-quality website. However, it is the creation and shareability of compelling content that truly sets websites apart in the long run.
Challenges
Limited Online Visibility: the website struggled to gain visibility in search engine results pages (SERPs), resulting in low organic traffic and minimal brand exposure.
Ineffective Keyword Placement: The website lacked a well-defined keyword strategy, leading to poor rankings for relevant search terms and missed opportunities to attract targeted traffic.
Suboptimal Technical Performance: Issues with HTML structure, file size, server response times, and other technical elements hindered search engine crawling and indexing.
STRATEGY AND IMPLEMENTATION
Technical Audit: A thorough technical audit was conducted to identify and address issues that impeded the website’s performance. This included optimising HTML structure, improving server response times, and addressing any crawlability and indexability concerns.
Keyword Research and Optimisation: A comprehensive keyword research process was undertaken to identify relevant search terms with high search volume and low competition. These keywords were strategically incorporated into meta tags, headers, content, and URLs to improve keyword relevance and increase visibility in SERPs.
Content Planning and Creation: A content strategy was developed to create valuable, informative, and engaging content that resonated with the target audience. A checklist was implemented for new content creation, ensuring that all necessary fields, such as meta tags, alt tags, and internal linking, were completed before publishing. This helped in maintaining consistency, optimising content for search engines, and encouraging user engagement.
Link Building and Outreach: A link building strategy was implemented to improve domain authority and increase backlinks. This involved outreach to relevant websites, industry influencers, and bloggers to secure quality backlinks and expand the website’s online presence.
Results
Increased Organic Traffic: The optimised website and improved keyword strategy led to a significant increase in organic traffic. Marathon Group’s website experienced a steady rise in rankings for targeted keywords, resulting in higher visibility and increased organic visits.
Massive increase in Organic Conversions: Our implementation of schema and SEO optimisation has lead to a 470% increase in revenue.
Improved Domain Authority: The link building efforts contributed to a growth in domain authority. High-quality backlinks from reputable sources enhanced the website’s credibility and trustworthiness in the eyes of search engines.
Enhanced User Experience: The technical improvements and content optimisation resulted in a smoother and more user-friendly experience. Reduced page load times, well-structured content, and optimised meta tags contributed to increased user engagement and reduced bounce rates.
Expanded Online Presence: The outreach efforts led to collaborations and partnerships with industry influencers and bloggers. This resulted in increased brand exposure, widened audience reach, and a stronger online presence.
Through the implementation of a comprehensive SEO strategy, technical improvements, content planning, and link building, Marathon Group’s website successfully enhanced its online visibility, increased organic traffic, and improved domain authority.
The systematic approach of optimising on-page elements, creating valuable content, and building quality backlinks yielded significant results, positioning Marathon Group’s website as a reputable and authoritative online resource within its industry. This case study highlights the importance of combining technical SEO expertise with content planning to achieve sustainable growth and success in the competitive online landscape.
