Brand Launch
Natterjack Irish Whiskey
Background
Natterjack Irish Whiskey was launched on Valentine’s Day with no branding, just a model of a natterjack toad nearly 2 metres tall, placed in the centre of Dublin with a simple call to action to kiss him and post to social.
This enabled us to create a unique piece of video content to grab the attention of users online and connect the dots for anyone who had interacted with the toad the previous day.
The promotion of this video was tied into our media drop the next day, spread across many Irish influencers and online media outlets, creating instant mass awareness over the weekend.
Love working with Spencer, he has been our digital marketing consultant (and digital North Star!!!) as we launched Natterjack Irish Whiskey. Part of the furniture, Spencer has integrated himself easily as part of our extended team. Nothing is too big or small, he is a pleasure to work with.
This initial burst was followed up with a video introducing the brand story.
Phase one created initial awareness of the brand, while this video really introduced consumers to the product and brand, and, most importantly, the people behind the brand.
