ADVERTISING, MARKETING & PRODUCT STRATEGY

Marketing Communications Consultant

As your Marketing Communications Consultant I can help you craft a powerful communications strategy to elevate your brand, engage your audience, and achieve your business goals

Digital Marketing Communications Consultant

Crafting a clear and impactful message is essential in today’s fast-paced and competitive business landscape. A well-defined communications strategy is the key to effectively reaching and engaging your target audience, building strong relationships, and achieving your business objectives. 

As a marketing communications consultant, I can help you develop a comprehensive plan that aligns your messaging, channels, and tactics to deliver powerful communication outcomes.

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Why Communications Strategy Matters

Effective communication is the foundation of successful businesses and organisations. It enables you to convey your brand’s value proposition, engage stakeholders, and drive desired actions.

A robust communications strategy ensures that your messages are consistent, targeted, and aligned with your overall business goals. It enhances your brand reputation, builds trust, and sets you apart from the competition.

Developing Your Communications Strategy

Malt and Mash Digital Marketing Services​ Ireland Diagram of Work Approach

A strong communications strategy is a result of careful planning, research, and strategic thinking. I will work closely with you to develop a customised communications strategy that reflects your unique business objectives, target audience, and brand identity.

You can read more this process outlined below on my digital marketing process page. 

Step 1: Market Research and Analysis

Step 2: Understanding Your Business, Goals, and Vision

Step 3: Identifying and Reaching Your Target Audience

Step 4: Assessing Competitors and Adapting

Step 5: Evaluating Resources and Budget

Step 6: Designing an Effective Customer Journey

Step 7: Prioritising Actions for Quick Wins

Step 8: Defining Objectives and Setting Key Performance Indicators (KPIs)

What I Do

Marketing Communications Consultant Services

As a Marketing Communications Consultant, I offer a range of services to optimise your content marketing efforts and drive results.

Comms Strategy Development

01

I will collaborate with you to develop a comprehensive communications strategy that aligns with your business objectives and target audience. Our strategy will encompass messaging, channels, content, and implementation plans.

Message Development & Brand Storytelling

02

I will help you craft compelling key messages that capture the essence of your brand and resonate with your target audience. We will develop a cohesive brand story that enhances your brand identity and fosters meaningful connections with your stakeholders.

Channel Selection & Management

03

I will assist you in selecting the most effective communication channels to reach your target audience. Whether it’s social media platforms, traditional media outlets, email marketing, or other channels, I will help you optimise their use and manage your communication efforts.

Content Creation & Management

04

Engaging and relevant content is vital for successful communication. I will collaborate with you to develop high-quality content that aligns with your messaging and channels. From blog posts and articles to social media content and videos, we will create content that captivates and inspires your audience.

Need a Digital Marketing Strategy Consultant? Get in Touch Now!

Common Questions I Receive About Hiring an Lead Generation Consultant

A communications strategy is a comprehensive plan that outlines how an organisation will effectively communicate its messages to its target audience. It encompasses key elements such as goal setting, audience analysis, message development, channel selection, content creation, implementation plans, and measurement and evaluation.

A communications strategy is essential for businesses because it helps align messaging with business objectives, builds brand awareness, engages the target audience, and supports the achievement of overall goals. It ensures that communication efforts are consistent, targeted, and impactful, resulting in stronger brand reputation and increased stakeholder engagement.

A communications strategy provides several benefits for organisations. It helps establish a clear and unified brand voice, enhances brand reputation and credibility, improves stakeholder relationships, increases customer engagement and loyalty, and drives desired actions such as sales or donations. It also ensures that resources are used effectively by focusing efforts on the most relevant communication channels and messages.

A communications strategy typically includes elements such as goal setting, audience analysis, message development, channel selection, content creation, implementation plans, and measurement and evaluation. It encompasses both internal and external communication efforts and may cover areas such as public relations, media relations, crisis communication, social media, content marketing, and employee communication.

Developing a communications strategy involves a systematic approach. It starts with a thorough understanding of the organisation's goals, target audience, and current communication efforts. This is followed by conducting audience research, developing key messages, selecting appropriate communication channels, creating a content strategy, and outlining implementation plans. Regular measurement and evaluation are also important for refining and optimising the strategy over time.

The timeline for seeing results from a communications strategy can vary depending on several factors, including the complexity of the strategy, the target audience, the chosen communication channels, and the nature of the goals. Some results may be visible in the short term, such as increased engagement on social media, while others, like brand reputation improvement, may take longer to manifest. It's important to view a communications strategy as a long-term investment and continuously measure and adapt efforts to achieve desired outcomes.

While it is possible to develop and implement a communications strategy on your own, professional assistance can greatly enhance its effectiveness. Communications strategy experts bring a deep understanding of industry best practices, audience analysis techniques, message development skills, and experience in utilising various communication channels. They can provide valuable insights, save time, and optimise your communication efforts for better results.

Yes, a communications strategy should be flexible and adaptable to changes in the business environment, audience preferences, and communication trends. Regular monitoring, measurement, and evaluation allow for adjustments and refinements to ensure that the strategy remains effective and aligned with evolving goals and market dynamics.

Measuring the effectiveness of a communications strategy involves tracking key performance indicators (KPIs) that align with the goals and objectives outlined in the strategy. This can include metrics such as website traffic, social media engagement, media coverage, customer feedback, lead generation, or sales conversions. Regular reporting and analysis help assess the impact of the strategy and identify areas for improvement.