ADVERTISING, MARKETING & PRODUCT STRATEGY
Google Analytics Consultant
Experienced Google Analytics consultant working with GA4 & GTM, ensuring you record reliable and actionable data.
Information is the oil of the 21st century, and analytics is the combustion engine.
Peter Sondergaard
What does a Google Analytics consultant do?
With privacy and user awareness of what data is being collected from them, the ability to collect data has declined, which means we need the highest quality data.
A Google Analytics consultant’s expertise lies in leveraging Google Analytics 4 and Google Tag Manager to provide businesses with actionable insights. By using accurate and reliable data, you can optimise your business performance, drive profits, and make informed decisions.
In today’s rapidly evolving landscape, data accuracy is paramount. The privacy revolution has brought changes that impact the reliability of your data. It’s essential to ensure that the data you have is of high quality and can guide you in making the right decisions for your business.
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In the age of machine learning, data analytics plays a crucial role in driving company growth. Without analysing your data, you risk depleting your marketing budget by targeting the wrong customers. A Google Analytics consultant will create robust data analytics processes that empower your company to make correct and actionable decisions, ultimately enhancing customer acquisition and retention programs.
Suite of Analytics, Tracking and Visualisation Products I Use
More Than Just a Google Analytics Consultant
A web analytics platform that provides detailed insights into website and app performance, user behaviour, and marketing effectiveness.
A tag management system that simplifies the process of adding and managing tracking codes (tags) on websites without the need for manual coding.
A business intelligence and data visualisation platform that allows users to explore, analyse, and share data insights through interactive dashboards and reports.
A customer data platform that helps businesses collect, unify, and manage customer data from various sources for better customer insights and personalised experiences.
A product analytics tool that enables businesses to track user interactions, analyse user behaviour, and measure the impact of product features on user engagement and retention.
A comprehensive customer relationship management (CRM) platform that integrates various marketing, sales, and customer service tools, enabling businesses to manage and nurture leads, automate marketing campaigns and track customer interactions.
A data visualisation and business intelligence platform that empowers users to create interactive visualisations, reports, and dashboards from various data sources for data-driven decision-making.
A business analytics platform by Microsoft that allows users to visualise data, create interactive reports, and share insights for collaborative data analysis and reporting.
Common Questions I Receive About Google Analytics consultants
How can a Google Analytics Consultant Help Your Business?
A Google Analytics consultant can help your business by leveraging their expertise in Google Analytics and related platforms to provide actionable insights. They can assist in setting up tracking and measurement strategies, analysing data to identify trends and patterns, optimising website performance, improving marketing campaigns, and making data-driven decisions to drive business growth.
How can Google Analytics help with website optimisation?
Google Analytics provides valuable data on website performance, user behaviour, and conversion rates. By analysing this data, businesses can identify areas for improvement, such as high bounce rates, poorly performing pages, or conversion bottlenecks. This insight allows them to optimise website design, user experience, and marketing strategies to enhance overall performance and achieve better results.
Can Google Analytics track e-commerce transactions?
Yes, Google Analytics offers robust e-commerce tracking capabilities. It can track and report on important metrics like revenue, transaction volume, average order value, conversion rate, and product performance. This data enables businesses to measure the success of their e-commerce activities, identify popular products, and optimise their online sales funnel.
How can a Google Analytics consultant help with goal tracking and measurement?
A Google Analytics consultant can assist in setting up and configuring goals within the platform. They help define and track specific actions or milestones that align with your business objectives, such as form submissions, newsletter sign-ups, or product purchases. By monitoring goal completion rates and analysing associated data, they can provide insights into the effectiveness of marketing campaigns, user engagement, and conversion rates.
What is the difference between Google Analytics and Google Tag Manager?
Google Analytics is a web analytics platform that provides data on website and app performance, user behaviour, and marketing effectiveness. Google Tag Manager, on the other hand, is a tag management system that simplifies the process of adding and managing tracking codes (tags) on websites without the need for manual coding. While Google Analytics focuses on data analysis, Google Tag Manager streamlines the implementation and management of various tracking codes and allows for better tracking accuracy and flexibility.
What is an example of Google Analytics?
An example of Google Analytics in action is tracking website traffic and user behaviour. It can provide information on the number of visitors, their demographics, the sources of traffic, the pages they visit, the duration of their visits, and conversion rates. This data helps businesses understand their audience, measure the effectiveness of marketing efforts, and identify areas for improvement.
Can Google Analytics track offline conversions or store visits?
Yes, Google Analytics can track offline conversions and store visits through various integration methods. For example, businesses can use Google Analytics to track phone call leads, import offline sales data, or link online ad campaigns to in-store visits. These offline conversion tracking capabilities provide a more comprehensive view of the customer journey and help measure the impact of both online and offline marketing efforts.
Are there specific types of data analytics?
Yes, there are specific types of data analytics:
- Descriptive Analytics: It involves summarizing historical data to gain insights into what has happened in the past.
- Diagnostic Analytics: It focuses on analysing data to understand the causes and reasons behind certain outcomes or events.
- Predictive Analytics: It uses historical data and statistical models to make predictions or forecasts about future events or trends.
- Prescriptive Analytics: It goes beyond predictions and provides recommendations or suggestions on the actions to take to achieve desired outcomes.
- Real-time Analytics: It involves analysing data in real-time to gain immediate insights and take immediate actions based on those insights.
- Big Data Analytics: It refers to the analysis of large and complex datasets to extract valuable insights that traditional analytics tools may not handle effectively.
