ADVERTISING, MARKETING & PRODUCT STRATEGY
Top Digital Marketing Tools
These are the top digital marketing tools I recommend and use everyday
Analytics, Tracking and Visualisation Products
A web analytics platform that provides detailed insights into website and app performance, user behaviour, and marketing effectiveness.
A tag management system that simplifies the process of adding and managing tracking codes (tags) on websites without the need for manual coding.
A business intelligence and data visualisation platform that allows users to explore, analyse, and share data insights through interactive dashboards and reports.
A customer data platform that helps businesses collect, unify, and manage customer data from various sources for better customer insights and personalised experiences.
A product analytics tool that enables businesses to track user interactions, analyse user behaviour, and measure the impact of product features on user engagement and retention.
A comprehensive customer relationship management (CRM) platform that integrates various marketing, sales, and customer service tools, enabling businesses to manage and nurture leads, automate marketing campaigns and track customer interactions.
A data visualisation and business intelligence platform that empowers users to create interactive visualisations, reports, and dashboards from various data sources for data-driven decision-making.
A business analytics platform by Microsoft that allows users to visualise data, create interactive reports, and share insights for collaborative data analysis and reporting.
SEO Tools & Plugins
SEMrush is an all-in-one digital marketing platform that offers a suite of SEO tools for keyword research, competitive analysis, backlink analysis, rank tracking, and website audit.
Rank Math is a WordPress SEO plugin that helps website owners optimise their content for search engines. It offers features such as on-page SEO analysis, keyword optimisation, XML sitemap generation, rich snippet support, and website performance monitoring.
Screaming Frog is a website crawler tool that helps with SEO audits by analysing website structure, identifying broken links, optimising metadata, and providing insights for improving on-page SEO.
Moz is a well-known SEO software and marketing analytics platform that offers a range of tools for keyword research, backlink analysis, site audits, rank tracking, and on-page optimisation.
Search Console is a free web service provided by Google that allows website owners to monitor and manage their site’s presence in Google Search results. It provides data on search performance, indexing status, and optimisation suggestions.
Bing Webmaster: A free web service provided by Microsoft that offers similar functionality to Google Search Console but specifically for websites appearing in Bing search results. It provides insights and tools for optimising website performance on the Bing search engine.
Content Marketing Tools
In addition to its SEO tools, SEMrush also offers content marketing features such as content ideation, topic research, and content optimisation suggestions to help businesses create and promote engaging content.
Buzzsumo is a content marketing and social media analytics platform that helps businesses discover popular and trending content, analyse competitor performance, and identify influencers for content promotion and distribution.
Hootsuite is a social media management platform that enables businesses to plan, schedule, and publish content across multiple social media channels. It also offers features for social media monitoring, engagement, and analytics.
Canva is a graphic design platform that provides easy-to-use tools and templates for creating visually appealing and professional-looking graphics, including social media posts, infographics, and other visual content for content marketing purposes.
Email & Messaging Platforms
Cloda is a conversational commerce platform that enables e-commerce businesses to deliver their services and conduct transactions through popular messaging platforms like WhatsApp.
Klaviyo is an e-commerce email marketing and automation platform for targeted campaigns, customer tracking, and personalised email flows.
Mailchimp is a popular email marketing platform with templates, segmentation, and additional marketing tools like landing pages and social media management.
Zendesk is a customer service and support platform for managing customer interactions across multiple channels, with features like ticketing, knowledge base, chatbots, and analytics.
Email & Messaging Platforms
https://www.similarweb.com/
Klaviyo is an e-commerce email marketing and automation platform for targeted campaigns, customer tracking, and personalised email flows.
Mailchimp is a popular email marketing platform with templates, segmentation, and additional marketing tools like landing pages and social media management.
Zendesk is a customer service and support platform for managing customer interactions across multiple channels, with features like ticketing, knowledge base, chatbots, and analytics.
Ad Platforms
A digital advertising platform by Google that allows businesses to create and manage online advertising campaigns across various Google properties, including search results, websites, and mobile apps.
A digital advertising platform by Facebook that provides businesses with tools to create and manage advertising campaigns across Facebook, Instagram, Messenger, and Audience Network.
A social media platform that also offers an advertising platform for businesses to reach and engage with the platform’s users through video ads, sponsored challenges, and branded effects.
A visual discovery and social media platform that offers advertising solutions to businesses, allowing them to promote their products and services through visually appealing pins and sponsored content.
A professional networking platform that provides advertising solutions for businesses to reach a targeted audience of professionals through sponsored content, text ads, and display ads on the platform.
