ADVERTISING, MARKETING & PRODUCT STRATEGY

Digital Marketing Strategy Consultant

Are you in search of a digital marketing strategy consultant? No worries, many companies find themselves in a similar situation, whether an established corporation or embarking on a new business venture.

Clients Past & Present

Boost Your Business with a Digital Marketing Strategy Consultant

Standing out from the competition and reaching your target audience is more crucial than ever. As a Digital Marketing Strategy Consulting, I specialise in crafting data-driven strategies that drive growth, increasing brand visibility, and maximising your return on investment. Whether you’re a small start-up or an established enterprise, I can guide you towards digital marketing success.

Digital Marketing Strategy Consultant working on marketing and app plan

The Digital Marketing Strategy Consultant Process

Malt and Mash Digital Marketing Services​ Ireland Diagram of Work Approach

Our comprehensive strategy consists of seven stages that will help us understand your business, identify your target customers, analyse competitors, optimise your resources, design an effective customer journey, prioritise actions for quick wins, and set measurable goals. By following this structured framework, we will develop a tailored plan to maximise your digital marketing success. Let’s dive into each stage and unlock the full potential of your business.

You can read more this process outlined below on my digital marketing process page. 

Step 1: Market Research and Analysis

Step 2: Understanding Your Business, Goals, and Vision

Step 3: Identifying and Reaching Your Target Audience

Step 4: Assessing Competitors and Adapting

Step 5: Evaluating Resources and Budget

Step 6: Designing an Effective Customer Journey

Step 7: Prioritising Actions for Quick Wins

Step 8: Defining Objectives and Setting Key Performance Indicators (KPIs)

What I Do

Digital Marketing Strategy Consultant Services

Digital Marketing Strategy Consultants take a deep dive into your business ecosystem to conduct a comprehensive analysis of your current digital marketing strategies, and deliver new ones.

Auditing Your Digital Presence

01

Perform a thorough audit of your digital assets, including your website, social media profiles, email campaigns, and advertising efforts. By evaluating the effectiveness of your current strategies, I can identify strengths, weaknesses, and areas for improvement.

Defining Target Audience

02

Understanding your target audience is crucial for effective marketing. Digital Marketing Strategy Consultants work closely with you to define your target audience and develop buyer personas. I  analyse demographics, interests, and behaviour patterns to create a clear picture of your ideal customers. This information allows us to tailor your strategies to resonate with your target audience and maximise engagement.

Competitive Analysis

03

Conduct an in-depth analysis of your industry competitors to gain valuable insights. By understanding their digital marketing strategies, strengths, and weaknesses, we can identify unique opportunities and develop strategies that give you a competitive edge. Our goal is to position your brand as a leader in the market.

Setting Goals & Objectives

04

Digital Marketing Strategy Consultants collaborate with you to establish clear and measurable goals for your digital marketing campaigns. Whether you aim to increase website traffic, generate leads, boost conversions, or enhance brand awareness, we ensure that your objectives are specific, achievable, and aligned with your overall business goals.

Developing a Tailored Strategy

05

Armed with the insights gathered from the analysis, I can develop a customised digital marketing strategy tailored to your business. I define the optimal mix of channels and tactics, such as SEO, content marketing, social media, paid advertising, and email campaigns, to achieve your objectives. The strategy is designed to maximise your budget, resources, and the unique aspects of your business.

Implementation & Optimisation

06

The work doesn’t stop at strategy development. I guide you through the implementation process, providing guidance and support at every step. As your campaigns go live, we closely monitor their performance, making data-driven optimisations to ensure they stay on track and deliver the desired outcomes. I am agile in adapting strategies as needed to keep up with the evolving digital landscape.

Ongoing Evaluation & Reporting

07

Provide regular reports and updates on the progress of your digital marketing campaigns. We track key metrics, measure the effectiveness of each tactic, and provide valuable insights to help you make informed decisions. With our transparent reporting, you can clearly see the impact of our strategies on your business’s growth and success.

Need a Digital Marketing Strategy Consultant? Get in Touch Now!

Common Questions I Receive About Hiring a Digital Marketing Strategy Consultant

A digital marketing strategy consultant is a professional who specialises in developing strategic plans and providing expert advice to businesses regarding their digital marketing efforts. They analyse the company's goals, target audience, industry trends, and competition to create effective and tailored strategies for maximising online visibility, customer engagement, and overall business growth.

Hiring a digital marketing strategy consultant brings several benefits. They possess specialised knowledge and experience in the field, staying updated with the latest industry trends and best practices. They can provide valuable insights and fresh perspectives on your marketing efforts, identify new opportunities, optimise your budget allocation, and ensure your strategies align with your business goals.

A digital marketing strategy consultant can help your business in various ways. They can assist in defining and refining your target audience, identifying the most effective marketing channels to reach them, developing data-driven strategies, optimising your online presence, and improving your overall marketing performance. They can also provide guidance on implementing marketing technologies, analysing campaign metrics, and staying ahead of the competition.

The process typically begins with an initial consultation where the consultant gets to know your business, goals, and challenges. They conduct thorough research and analysis to understand your target audience, industry landscape, and competitors. Based on these insights, they develop a customised digital marketing strategy and present it to you for feedback and discussion. Once the strategy is finalised, the consultant can provide ongoing support, monitoring campaign performance, making adjustments as needed, and offering strategic guidance along the way.

The timeline for seeing results can vary depending on several factors, such as the competitiveness of your industry, the complexity of your target audience, the scope of the strategy, and your budget. While some immediate improvements can be made, digital marketing strategies often require time to gain traction and deliver substantial results. It's important to have realistic expectations and understand that effective digital marketing is a continuous effort that requires monitoring, refining, and adapting over time.

When selecting a digital marketing strategy consultant, consider their experience, industry knowledge, track record of success, and client testimonials. Look for someone who understands your business and industry, communicates effectively, and demonstrates a strategic mindset. It's also important to have a good rapport and feel confident in their ability to understand and address your specific marketing challenges and goals.

Yes, hiring a digital marketing strategy consultant is aimed at achieving measurable results and a positive return on investment (ROI). They will help you define key performance indicators (KPIs) aligned with your business goals and track the progress of your marketing campaigns. By continuously monitoring and analysing data, they can optimise strategies, improve conversions, and generate a positive impact on your business's bottom line.