The Digital Marketing Process

Unlock Marketing Success with my Digital Marketing Process: A Comprehensive Eight-Stage Approach

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    My Digital Marketing Process

    My comprehensive approach consists of eight stages designed to understand your business, identify your target customers, analyse competitors, optimise your resources, design an effective content journey, prioritise actions for quick wins, and set measurable goals. By following this structured framework, we will develop a tailored plan to maximise your marketing success. Let’s delve into each stage and unlock the full potential of your business.

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    Step 1 of The Digital Marketing Process: Market Research and Analysis

    Before formulating your digital marketing strategy, it’s essential to conduct thorough market research and analysis. This stage involves gathering insights into industry trends, customer behaviour, and market opportunities. By analysing the market landscape, we can identify key market segments, assess competition, and uncover potential gaps or untapped areas for your business to capitalise on.

    Step 2 of The Digital Marketing Process: Understanding Your Business, Goals, and Vision

    In this stage, I dedicate time to thoroughly understand your business, its unique goals, and your long-term vision. Through detailed discussions and research, I gain insights into your brand identity, value proposition, and industry landscape. This understanding allows me to align marketing strategies with your overall business objectives, ensuring that every step we take contributes to your success.

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    Step 3 of The Digital Marketing Process: Identifying and Reaching Your Target Audience

    Effective marketing begins with a clear understanding of your target audience. I will work closely with you to identify your target customers and develop detailed buyer personas. We dive deep into demographics, interests, and behavioural patterns to create a comprehensive picture of your ideal customers. This information forms the foundation for tailoring your marketing strategies, enabling us to create compelling and relevant content that resonates with your target audience and maximises engagement.

    Step 4 of The Digital Marketing Process: Assessing Competitors and Adapting

    To gain a competitive edge in the market, it’s crucial to analyse your industry competitors. In this stage, I conduct thorough research and analysis of your competitors’ marketing strategies, strengths, and weaknesses. This comprehensive understanding of the competitive landscape allows us to identify unique opportunities and develop strategies that position your brand as a leader in the market. We adapt our approaches based on these insights, ensuring that we stand out and differentiate your business from the competition.

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    Step 5 of The Digital Marketing Process: Evaluating Resources and Budget

    Optimising your resources and budget is essential for achieving your marketing goals efficiently. I assess your available resources and budget, ensuring that we make the most of what you have. By strategically allocating resources and identifying cost-effective tactics, we maximise the impact of your marketing efforts. This evaluation helps us prioritise our activities and investments, ensuring that we achieve the best possible results within your resource constraints.

    Step 6 of The Digital Marketing Process: Designing an Effective Customer Journey

    A well-designed customer journey is crucial for attracting, engaging, and retaining customers. In this stage, I work closely with you to map out a customer journey that aligns with your business goals and customer needs. We define key touchpoints and interactions throughout the customer’s lifecycle, ensuring a seamless experience that guides your audience towards taking desirable actions. From creating awareness to driving conversions and fostering long-term loyalty, our customer journey design is aimed at maximising engagement and delivering value at every stage.

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    Step 7 of The Digital Marketing Process: Prioritising Actions for Quick Wins

    Achieving quick wins is essential for maintaining momentum and driving early results. In this stage, I identify low-hanging opportunities and prioritise actions that can yield immediate impact. By focusing on these quick wins, we generate early successes that build confidence and pave the way for long-term marketing success. These quick wins can range from optimising existing content, leveraging underutilised channels, or implementing conversion rate optimisation strategies to drive immediate improvements in performance.

    Step 8 of The Digital Marketing Process: Defining Objectives & Setting KPIs

    Before embarking on any marketing strategy, it’s crucial to define clear objectives that align with your overall business goals. I work closely with you to understand your specific objectives and help you establish achievable targets. Whether you aim to increase website traffic, generate leads, boost conversions, enhance brand awareness, or achieve other specific goals, we collaborate to define objectives that provide a clear direction for our marketing efforts.


    Additionally, we set specific Key Performance Indicators (KPIs) that are aligned with your objectives and enable us to track progress and evaluate success. These measurable goals serve as guideposts, ensuring that our strategies remain focused and we continually work towards tangible outcomes.

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    Spencer and the team have been a lifeline to us as we negotiate online marketing. He is professional, responsive and on point with all of his advice. We cannot recommend him highly enough!


    Malt and Mash have provided us with marketing support over the last 5+ years. Spencer is insightful with a no nonsense approach, has created and driven a number of successful B2B campaigns. We are very happy to work with them.


    Love working with Spencer, he has been our digital marketing consultant (and digital North Star!!!) as we launched Natterjack Irish Whiskey. Part of the furniture, Spencer has integrated himself easily as part of our extended team. Nothing is too big or small, he is a pleasure to work with.

    What I Do

    Marketing and Website Services

    Malt and Mash Digital Marketing Services​ Ireland Diagram of Work Approach

    I specialise in, and provide, digital marketing services for startups, small and medium businesses. I like to work with a constantly evolving process driven by data and based on a Build > Measure > Learn framework.

    If you’re a local business looking to increase footfall, an e-commerce store hoping to drive more transactions, or a startup that needs to generate awareness, I will work with you to tailor a strategy best suited to your needs.

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    Maximise your online presence with my SEO services. I’ll optimise your website, boost your rankings, and drive targeted traffic to your business. Reach your target audience effectively and establish a strong online presence.

    SEO Services »

    SEO Consultancy


    Gain valuable insights and expert guidance with our SEO consultancy services. I’ll analyse your current strategies, identify areas for improvement, and provide personalised recommendations to help you achieve your SEO goals.

    SEO Consultancy »



    Empower yourself with the knowledge and skills to excel in SEO. My SEO training program will equip you with the latest industry insights, best practices, and techniques to enhance your website’s visibility and drive organic growth.

    SEO Training »

    Analytics & GA4


    Unleash the power of data-driven decision-making with my Analytics & GA4 services. Gain a deep understanding of your website’s performance, user behaviour, and conversion rates. 

    Analytics & GA4 »

    Paid Media
    & PPC


    Promote your content to the right people and show for right search term on the most relevant platforms to help grow leads, sales and revenue.

    PPC & Advertising »

    Social Media Marketing


    Implement a comprehensive social media marketing strategy to reach your target audience effectively, build brand awareness, and drive business growth across multiple platforms.

    Social Media Marketing »



    Take your communications strategy and deliver it through a structured social and digital plan that puts you in front of the right people at the right time.

    Digital Marketing Strategy »

    Content Marketing


    Create a content programme that keeps your customers returning even when they’re not purchasing so you always stay top of mind.

    Content Marketing »

    Email Marketing


    Usually a top converting channel in ecommerce, use email to directly communicate with your customers delivering your message directly to their inbox.

    Email Marketing »

    Lead Generation


    Create automated funnels that leverage your targeting buckets to turn part of your marketing into a hands free lead generation and selling machine.

    Lead Generation »



    Understand who you’re talking to and what you need to say. Develop communications that speak to your customers and build a relationship.

    Communications Strategy »

    Loyalty & Referral


    Use the customers you’ve already converted to generate leads and grow sales with simple tactics to encourage repeat and referral business.



    Run your e-commerce marketing campaigns across the channels that make the most sense for your business, or develop a new Woocommerce or WordPress website.

    Need Digital Marketing Services? Get in Touch Now!


    Frequently Asked Questions About My Digital Marketing Process